Category Archives: Social Media

Linkedin help, who knew?

Not I alas.

How often do you, or anyone you know, go all the way to the bottom of a Linkedin page? If you said “never,” and “no one,” you win. Or at least you are honest. On the left hand side of the page, there is a bold link that says “Customer Service.” What’s that you ask?

It’s a motherlode of tips.

Motherlode might be understating it. There are 54 pages of links, 10 to a page. (more than 800 total.) Be not afraid though, there is easily found relevance here, including a succinct 10 tips from the always-readable Guy Kawasaki.

Check it out, it’s probably worth the time.

An interesting LinkedIn profile

A lot of job seekers look at the “Current” line on their LinkedIn profile with a sense of dread. “What am I going to put there?” “I don’t want an empty space, but I can’t, (or at least shouldn’t) well, lie either.

Mitzi has an interesting solution.

I don’t know her, I got her name from a group posting. The text is elegantly simple, accurate, and has the added bonus of keywords for search optimization. What do they say about imitation anyway?

Sir Linksalot

I’ve been avoiding Smart Brief’s lately, because I couldn’t take another daily dozen stories summed up in a list of 10 items or less. I think my brain is ready for bullet points again, so here’s a list compendium of stories on social media, leadership and business trends. There might even be a job search item or two, but let’s look at the glass half full and read in about work issues.

11 “Commandments” of Corporate Tweeting. Because you all will either be tweeting, or engaged in some form of work related social media. Even Adam.

Online anonymity leads to impolite social media behavior. Easier to call people nasty names under an alias.

Can (or should) you turn down a job you don’t want? Is there really a pat answer for this one?

Skip the awkward adolescent stage of Twitter usage.
Go straight to young adulthood. All the freedom, and no bills.

Community building is better than social marketing. Because you know your customer better perhaps?

You block web ads, publishers block your web ad blockers. Don’t believe the hype. Content may want to be “free,” but producing it is not. Similar to a teenager wanting to act, dress, drink, and party like an adult, without the responsibility. Not gonna happen.

Marketing via video chat. It’ll increase tenfold by 2013, let’s hope the skeezy Chatroulette isn’t part of that mix.

Get your emails opened and read. Like the ones that have your resume and marketing plan in them.

7 ways to build customer loyalty. Fast Company is great.

You’ll make social media errors. Don’t sweat it. This is a field where there isn’t a huge knowledge gap between the users and experts.

Have diverse customer service portfolio. Just like your 401k, right?

CEO’s don’t “get” innovation. Do not be “that guy.”

Why use social media for sales and marketing? Because it works.

CEO’s are optimistic about the future. Especially at current staffing levels. Blech.

How to capture a crowd. Or an interviewer perhaps?

Creative tension encourages innovation. Easier said than done though.

Making managing peers less awkward.

Helping turn around Ford… Powerpoint!

And last but not least, life without Twitter?!?!? Sorry social media Luddites, Adam it may not be Twitter, but social media is here to stay.

LinkedIn invites to pass on

I swear I am not grumpy this morning, even though yesterday evening could have gone better. The hockey squad sleptwalk its way to a 6-5 loss yesterday to an opponent that only had 8 skaters. No excuse for that. Grrrrrrrrrr. There is an immediate chance for redemption tonight though with my other team. I’m telling you because I know you care about my self-esteem.

Got on LinkedIn this morning and had a new invite from someone I had never met before. Hope springs eternal. A recruiter perhaps? Someone that wants to discuss a job outside the insurance industry? The journalism 5W’s popped in my head, except maybe “when.” The result? Teased again.

It was a pitch for an “interview opportunity.” These are common in the news business. There’s an endless supply of PR and Marketing pitches to wade through on a daily, sometimes hourly basis. Authors, experts and opinionators of all political ideologies use every communication method possible to get their message on “out there” on tv, radio, web, etc. Most are useless, some actually provide value and make air, (depending on how busy of a news day it is…) but the quantity is relentless. Now that process has found my LinkedIn account.

The join-my-network request was from someone who claimed they had “done business with me” at a website I had never heard of before. Strike #1. The customized greeting began with “would you like to interview…” Strike #2, and this one should count for two. Aaargh. It was an interview request. “Hey join my network so I can further pitch you for promotional interviews that will benefit ME more than you.” Who could resist that? Me, and just about every other media/news person anywhere. The only saving grace, however slim, was that they’d also like to add me for “strategic reasons.” So it wasn’t a total, blatant, obvious pitch. Just two of three.

What sucks (technical term) is that personal LinkedIn networks are fair game for marketing attempts. Perhaps they always have been. Recruiters might feel the same way when they are cold called with resumes or job application requests. Same goes for LinkedIn groups. Most serve their intended purpose of professional communication, outreach, expertise, contacts, news or information related to a specific topic. Others are inundated with off-topic, promotional nonsense that degrades the conversation and the group overall.

I’ve spared mentioning this person’s name, because I am a softy at heart. I wasn’t going to respond, but since one of the biggest issues during job search is a lack of communication, it would be bad form to let someone (potentially) stew without response. So off to the high road I go, carrying a polite response of no, and that I don’t have the ability to put your guest on the air now anyway.

An open letter(s) to recruiters

Ever get frustrated by the job search process? The lack of response not only to job postings, but to interviews, inquiries to hiring managers, HR reps, and recruiters? Apparently you are not alone. An “Open Letter to Recruiters” was posted by one of my LinkedIn contacts, and it had me nodding along in agreement. A quick search of the Google turned up dozens of similar postings and articles, a few of which are posted below.

An open letter to recruiters

One on the technology angle

Some suggestions to recruiters on how they can honestly respond to job seekers

A hiring manager says what he wants

One for older workers, which I related to, alas…

Equal time will be granted to the recruiter side of the argument, but a reverse search of “An Open Letter to Job Seekers” did not garner any links.

Linkedin primer

Even if you think this topic has been talked to death, there is still some really good practical information in the presentation below. Some slides require the presentation that would accompany this PPT, but most of them speak for themselves. It’s extremely thorough, and definitely worth re-distributing to anyone you know that could use some Linkedin assistance.

LinkedIn Presentation MENG Final

Why your company doesn’t need a social media policy

And why you should be participating in social media. Key paragraph:

“Social media are just one more way to communicate. I honestly don’t understand all the fuss about social media. It’s just one more way to communicate. Do you have a “phone policy”? an “email policy”? a “fax policy”? Technology is neither good nor bad. It’s what people do with it that is the issue. And honestly, I don’t care if people are updating their Facebook status “on company time.” (Is there really such a thing any more?) Instead, I prefer to focus on the results the employee delivers and let them manage their time.”

All five reasons here